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Visit www.whitemtnkettlecorn.com

Breaking Through Regional Barriers
White Mountain Kettle Corn is well-known in its home state of New Hampshire. It can be found at local fairs throughout New England and New York, as well as in several large regional grocery store chains in New England. They needed to use the power of the internet to expand sales beyond their region, and stimulate interest from national grocery store chains to pick up their delicious concoction of popcorn, salt, and sugar. Unfortunately, their website was archaic and its marketing plan non-existent.

Our Approach
We started with the basics and crafted an entirely new website from the ground up- one focused on both stimulating internet sales across the United States while also drawing attention to the brand for grocery stores and other distributors. We made sure not to alienate either audience because both were important to White Mountain's growth and prosperity. In the end, Double Helix delivered a website that encouraged individuals to purchase White Mountain Kettle Corn and was a valuable sales tool to get their product in grocery store chains. With the continued emphasis on healthy snacks in the media outlets, White Mountain was a perfect fit for both kids and adults to maintain a healthy lifestyle and the timing was right.

Garnering Brand Loyalty
The next big question was "How to keep our customers loyal and coming back for more popcorn?" Sure, there are more well-known brands of popcorn, even kettle corn, out there. Bigger advertising budgets, better exposure and diversified product lines. Double Helix knew this was their strength, but also their weakness. White Mountain Kettle Corn is made in small batches by hand, in a copper kettle in the tried-and-true tradition. This made them different and appealed to an ever-increasing audience of consumers who wanted unique hand-crafted healthy products for their family, even if they cost a little more. Even as sales increase dramatically, White Mountain Kettle Corn still makes their kettle corn the old-fashioned way, and they are proud of it. This is reflected in the style of their website and their ongoing email promotions to their loyal subscribers. The end result- a company on track to continued success, both in the online retail market as well as strategic placement in established grocery store chains throughout the Northeast and beyond.